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Denim has a story to tell.

Denim is durable.
It has experienced heart-break and devotion.
Denim has been down on its knees in prayer.
She/he has joined in protest and in festival.
So many beautiful shades of blue!
Denim is resilient.
Torn, tattered, patched, and pieced together,
Denim is a survivor.



Denim embodies a resilience that our ecosystems and our communities need this very moment to survive. We can nurture and support our world every time we choose what to wear. We can support and show gratitude to our world by choosing gently worn and creatively reconstructed clothing over mass-produced products that overload our land, sky, and sea with toxins and waste. And, we can do it all while expressing our original selves!